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Market Assessment
Typical market assessment engagements examine the
potential of a new or existing market. Typical market assessment engagements
size and forecast the market, examine various market segments, evaluate market
drivers and barriers, estimate likely penetration rates, examine competitors,
identify opportunities, and provide recommendations on strategies and
positioning.
Key Benefits
- With better information, you will be able to make
better marketing and strategy decisions
- Identify the positioning that will make your market
entry most effective
- Understand what the existing basis of competition is --
and how that might change over time
Sample Engagements
Vertical Market Entry
- For a major systems integration firm, an analysis was
provided -- by vertical market -- of the applications demanded by each
vertical, specifically rating the core competency of the various vendors on
a scale with supporting commentary. The purpose of the study was to help the
firm decide which markets to target.
Satellite Imagery Market Assessment (Asian
Markets)
- Detailed knowledge of the geographic information
systems (GIS) market, was leveraged to size and forecast the market in 10
Asian countries for certain types of satellite imagery.
CALS Market Assessment
- For a major Asian systems integrator, a market and
technology assessment for the suite of technologies called CALS. The
research included extensive secondary research and a series of executive
interviews and case studies, and involved a final presentation at the
client's headquarters in Asia.
Edutainment Software
- Based upon a product concept, data was gathered for
early-stages market planning, including estimates of the size of the
available market and a five-year forecast. The analysis included potential
business models, pricing alternatives for bundling with software and
hardware, what platforms to support, penetration of PCs into consumer
market, impact of the Internet, competitors from a financial and from a
market viewpoint, and typical costs of development of CD-ROM titles.
    
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